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Paramount Pictures and its marketing partners wanted to make sure China’s young, digitally-inclined moviegoers were excited for the new action sequel “x Xx: Return of Xander Cage.”So the team made a music video for an original song by “x Xx” star and Chinese heartthrob Kris Wu.

The video, which featured Vin Diesel and clips from the film, scored more than 40 million views online.

So the studio reduced its number of big-city screenings for “The Shallows” and focused its efforts in lower-tier areas.

The popularity of advance ticket sales also lets marketers use online services such as We Chat to send promotions directly to consumers.

S.”That’s mainly because of the dominance of mobile Internet technology in the country, especially among young urban consumers whose business the studios crave.

Online ticket sales account for more than 70% of the Chinese box office, compared with roughly 20% in the United States, according to industry estimates.

The stars also did live video chats on Chinese social media, and took selfies with followers from Weibo, a massively popular social media site.

The deluge of digital promotion for “x Xx” highlights fundamental differences in the way movies are marketed in China as compared to Hollywood.

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